Coming Soon
About Lindsay Campbell –
SEO Consultant & Digital Marketing Expert
GA4 Setup
Coming Soon
SEO ROI Calculator / Marketing ROI
SEO ROI Calculator South Africa Want to know whether your SEO or digital marketing is actually paying off? Use Oonie’s free SEO ROI Calculator to estimate how much revenue, profit, and return on investment your organic marketing is generating — or what you’ll need to...
QA Checklist for AI Content
Use this pre-publish checklist to prevent factual errors, off-brand tone, accessibility gaps and SEO issues in AI-assisted content. How to Use Complete every item. If any “Fail”, send back for revision. Keep a screenshot or PDF of the completed checklist for audit...
Campaign post launch checklist
Campaign post launch checklist – Coming soon
Content Strategy Template + How to Use It
Content Strategy Template
The Small Business Marketing Funnel Blueprint
Small businesses need smart funnels, not just more ads. Without a clear path from awareness to purchase, leads get lost and marketing spend is wasted. This Small Business Marketing Funnel Blueprint gives you a step-by-step way to map goals, content, and KPIs so your...
Research-to-Outline System
Objective: turn messy research into a publish-ready outline in 30–45 minutes—complete with angles, headings and sources. Deliverables A vetted Source Log (10–15 credible items) An H2/H3 outline with talking points and internal link targets A one-sentence thesis and...
Editorial AI Workflow
Goal: a safe, repeatable editorial workflow that uses AI to speed research and drafting—without sacrificing accuracy, brand voice or SEO. Principles & Guardrails Human-in-the-loop: AI speeds tasks, humans decide what is true and on-brand. Source-first: log every...
Cape Town Web Design That Ranks, Converts & Scales
If you’re searching for a web design company in Cape Town that blends strategy, design, and performance, you’re in the right place. We build user‑friendly websites that rank on Google, load fast on mobile, and turn visitors into customers. Why Choose Our Cape Town Web...
Popia Contract Template between Digital Marketer and Medical Client
POPIA Contract Template (Free Download) A practical, customizable agreement you can adapt for data processing and marketing services in South Africa. Suitable for most businesses and service providers, including digital marketers and medical practices. This is a...
Above the fold – Why is it so important
Above the Fold Web Design Best Practices in South Africa: Boost UX & Conversions When your website loads, the first thing visitors see is known as the above-the-fold area. This critical section greatly influences user experience (UX) and user interface (UI)...
March 2025 Google Core Update
March 2025 Google Core Update, which rolled out from March 13 to March 27, aimed to enhance the relevance and quality of search results by refining Google's core ranking algorithms. Key Observations: Impact on Forums: Many forum-based websites experienced significant...
Robots.txt Best Practices for WordPress (with Safe Copy-Paste Examples)
Your robots.txt file helps search engines crawl the right pages, conserve crawl budget, and keep low-value or sensitive areas out of the index. Here’s a practical, modern setup for WordPress and WooCommerce — plus what to avoid, how to test, and FAQs. What is a...
How SEO Has Changed in the Last Few Years
Has SEO Changed Over Last Few Years? Yes, SEO has changed significantly over the past few years. Some of the biggest shifts include: 1. Google’s AI & Search Algorithms Helpful Content Updates prioritize content that genuinely helps users over AI-generated or...
Referring sitemap in GSC shows old urls
Why is the referring sitemap in GSC shows old urls? Have you ever come across this issue? You submit a page to GSC (Google Search Console) and next to Referring sitemap it shows versions of your url that you are now using. Maybe it is showing: http://yoururl.com or...
Show Image Dimensions & Sizes in WordPress
How can you show image dimensions & size in media library? You just need a very helpful snippet which you put into functions.php Here's a complete snippet to add two sortable columns to the WordPress media library: "Dimensions (WxH)" – Displays width × height in...
The Ultimate Guide to Affordable Digital Marketing Services for Small Businesses
Introduction Affordable digital marketing services for small businesses are essential for growth in today’s competitive marketplace. While many small business owners face budget constraints, there are cost-effective strategies that deliver measurable results. This...
How to Boost Your Productivity with AI Tools
Such an awesome course! Best Ai Productivity Course
On-Page SEO for Product Pages
On-Page SEO Guide for Products: Beginner Simple Checklist: Main Product Keyword: "dog bed" Pick ONE main keyword per product page Make it specific to your market (South Africa) URL Structure: Use your keyword with hyphens Example: www.yoursite.co.za/dog-beds Or for...
Overview of Oonie Web Design, SEO, Web Dev & Digital Marketing Cape Town
1. Brief Overview of Oonie Web Design, SEO, Web Dev & Digital Marketing Cape Town and the Services Provided:Oonie is a results-driven digital marketing agency based in Cape Town, specializing in web design, web development, SEO, and digital marketing. With over a...
“Why are websites so expensive?!” – What your developer wants you to know
"Why Are Websites So Expensive?!" – What Your Developer Wishes You Knew You’ve just received a website quotation, and your jaw drops. “Is this for real?” you ask yourself. “How can a website cost so much?” If your developer could share one thing with you right now, it...
Ooni Pizza Oven or Oonie Pizza Oven
Comparing an SEO company to a Ooni pizza oven with the same name can reveal similarities in their operations. Here’s a comprehensive exploration: Oonie's Pizza Oven Purpose and Functionality: An SEO Company, like a pizza oven, aims to improve visibility and ranking on...
WordPress & Woocommerce Tips
A practical roundup of WordPress and WooCommerce tips for developers and site owners—fix memory issues, log errors, style messages, auto-update your footer year, and more.
What Is Shopify & How Does It Work?
Table of ContentsWhat Is Shopify?How Does Shopify Work?Is Shopify Really The Right Tool For You?PricingPricing PlansTransaction FeesCredit Card FeesWhat is Shopify?Shopify is a subscription-based ecommerce platform which enables you to create an online shop. It also...
Can Whatsapp Business Capture Leads?
Can Whatsapp Business Capture Leads You Ask! WhatsApp Business on its own does not natively provide the ability to automatically capture leads and send them to Google Sheets or other platforms. However, there are alternatives to Zapier and ways to capture leads from...
Zapier free – what can I do with it?
Ai written The free version of Zapier provides a good starting point for simple automations and basic workflows. However, it comes with some limitations compared to the paid plans. Here’s what you can do with the free version: What You Can Do with the Free Version of...
What is Zapier?
Zapier is an automation tool that connects different apps and services to help you automate repetitive tasks and workflows. It acts as a bridge between various apps, allowing them to interact with each other even if they don’t have a native integration. How Zapier...
Zapier Teams – What does it offer?
Ai Written The Zapier Teams package is designed to help businesses streamline workflows by connecting multiple apps, automating tasks, and collaborating efficiently within a team. Here's how it could benefit your WordPress and WooCommerce site: Key Benefits for Your...
Best Payment Gateway for Your South African Online Shop
*This article is mainly pertinent to South African citizens, but we hope readers from other countries might find some wisdom here as well. One of the questions we always ask, or are asked, when doing an E-commerce store for a client is “which payment gateway do...
What does Whatsapp Business Cost in South Africa?
AI Content The cost of WhatsApp Business depends on which version you are using—WhatsApp Business App or WhatsApp Business API. Here's a breakdown: 1. WhatsApp Business App (Free) Cost: Free Best For: Small businesses and individual entrepreneurs who want to...
How to take photographs for your website or eCommerce shop
Photography Guidelines for Website Images Cheat Sheet When capturing photos for a website, especially one that will be viewed on various devices (desktop, mobile, tablet), following key principles is crucial. This ensures your images look great across all screen sizes...
Code to Manage Art Direction for Photographs on your Website
How to use code for art direction on my website's images? What do we need to achieve? Let’s outline the goals first. In an ideal scenario, we would have: A native image element with alt text for accessibility. A custom image crop for each screen size, ensuring the...
LinkedIn for South African Businesses
LinkedIn in South Africa - Unlocking Opportunities In today's digital age, networking and professional connections are more crucial than ever. Whether you're a job seeker, a business owner, or a professional looking to expand your reach, LinkedIn offers a powerful...
Rank Your Videos on YouTube (2025 Guide)
Rank Your YouTube Videos: A Guide to Stealth Strategies In the competitive world of YouTube, getting your videos to rank high is crucial for visibility and success. While there's no guaranteed formula, employing strategic tactics can significantly improve your...
Is Payfast best for online shops?
Is Payfast best for online shops? Updated with ChatGPT’s help! This article is written primarily for South African citizens, though readers from other countries may find valuable insights as well. When setting up an e-commerce store, a common question we hear...
Beginner’s Guide to YouTube Marketing
YouTube Marketing in South Africa: Beginner’s Guide for Businesses Starting your YouTube marketing journey in South Africa can feel overwhelming, but with the right strategy, it’s one of the most powerful ways to grow your brand online. This beginner’s guide covers...
Learn SEO: 5 Ways to Make Your Business Profitable
Why You Need to Learn SEO? You’ll be surprised at the amount you can learn about SEO. But your business depends on you understanding the basics. Only web designers that learn SEO can build profit-driven websites. SEO is the most widely discussed marketing technique in...
What are SERP Features?
SERP Features - What are they?Unlocking the Mystery of SERP Features: Enhancing Your Search ExperienceIn the vast landscape of digital information, Google's search engine results pages (SERPs) are the gateways to discovering relevant and useful content. However,...
10 Best Digital Marketing Quotes by Successful Entrepreneurs
Meta title: 10 Best Digital Marketing Quotes by Successful EntrepreneursMeta description: A list of 10 famous digital marketing quotes by the likes of Bill Gates, Jeff Bezos, Simon Sinek and other influential people to inspire businesses and startups.Primary keyword:...
White Hat vs Black Hat SEO Explained
Diagnosis: Weary Warrior Syndrome Sometimes you just get tired of being the good guy. I mean, for real! It’s 6 am, 3rd cup of coffee and already you are fighting off bots and nasties. Facing the inevitable onslaught of evil. Whoever writes all those soul-soothing...
Case Study: Medical Web Design Project
We’ve been doing SEO on Dr Steven Lapere’s website since July 2019. In April 2020, we came to a bit of a standstill as his old website’s theme was causing some problems for SEO. We suggested that we rebuild and redesign the website, with a theme we knew well, in order...
Touch Marketing Web Design Project
Touch Marketing is a strategic marketing company based in South Africa. Founded 9 years ago by Cheridan Inglis, Touch Marketing specialises in technology companies which reinforced the idea that Cheridan needed a sleek and easy-to-navigate website. Cheridan came to...
Where to Find the Best Web Design Packages
It is crucial to find the best web design packages. From the moment site loads, it takes a visitor only .05 seconds to form an opinion. It makes business owners think twice about throwing together a makeshift site, doesn’t it? Unfortunately, the majority of business...
50 Cool facts you might not have known about WordPress
At Oonie we love WordPress for a number of reasons. We get all our best SEO results from websites made in WP. While Wordpress can slow your website down (which does affect SEO), we have formulated a secret technique to ensure that your website is still lightning fast!...
Payment Gateway South Africa. Which one should you use?
*This article is mainly pertinent to South African citizens, but we hope readers from other countries might find some wisdom here as well. One of the questions we always ask, or are asked, when doing an E-commerce store for a client is “which payment gateway should I...
The Future of Web Development in 2019
With more than 400 billion websites and 5.7 billion Google searches per day, web development is certainly more in demand than ever. But what is the career outlook for a newcomer to the web development world and how can you get started? First, it’s important to know...
Does PayPal Work in South Africa? What you need to know for 2025 for South Africa
How Does PayPal Work in South Africa (2025 Full Guide) ⏱️ ~8-min read Last updated: 11 November 2025 If you sell online, freelance, or get paid internationally, PayPal is a familiar name. But South Africa has a few unique rules that change how it works — especially...
Beginner’s Guide: Start a Blog in South Africa
How To Start A Blog – South Africa Jul 26, 2018 | BLOG Table of Contents Why Should I Create a Blog? Step 1: What Can I Blog About? Step 2: What Should I Call My Blog? Step 3: Where Should I Keep My Blog? Self-Hosted Blog or Hosted Blog What is a Self-hosted Blog?...
Graphic Design Cook Book for fundraiser
Cook Books and Graphic Design Watercolours, Fruit Art & Long Days – The Herschel Grade R Cookbook We offered to design a cook book as our part in a fundraising effort for the 2017 Grade R’s. It seemed straightforward and easy to do. The kids sent in a...
What is Custom Website Design?
With 97% of all consumers now researching products online, it is important to differentiate your business offerings. The benefits of custom website design for any business seeking to build an online presence are numerous. Read on to find out how a custom website can...
Where to Find the Best Web Design Services
Congrats, you’ve made the decision to have a website built! But who’s going to build it for you? After all, finding the best web design services can be hard if you have never needed a website before. In this post, you’ll learn how you can find the best web design...
What the Best SEO Companies Do Differently (And How to Choose the Right One)
What the Best SEO Companies Do Differently (And How to Spot Them) Choosing an SEO company isn’t about finding “the best” on a list — it’s about knowing what actually drives results, and how to avoid being sold empty promises. SEO is a competitive industry. Agencies...
What to Ask Your Web Programmer Before Hiring
Since 70% of small businesses in South Africa fail in the first 5 years, researchers have found planning is one of the biggest reasons a small business goes under. If you know you need a website, you might rush to get one together so you don’t fall behind. Failing to...
How Much Does Website Design Cost?
You have your budget, you have a basic concept of what you want, but you don’t know who to hire or how much the website design cost will be. If this sounds familiar to you, then it’s because you’re in the same boat. Website creation and design is a long and sometimes...
Top 8 Reasons to Hire a Web Designer in Cape Town
Are you on the fence about hiring a web designer in Cape Town? Well, allow us to nudge you in the “yes” direction. With today’s online tools and free site builders, it’s never been easier to do your own web design. But, it’s never been harder to do it well. Here are 8...
Web Development Marketing Video
View our marketing video! Oonie specialises in the development and design of websites in Cape Town, South Africa. We are also a full service digital agency. For details on our web development services, check out this page.
So, when do we close for the holidays?
It's been a long and busy year. We've been going full-steam-ahead with our SEO clients and building lots of new & exciting websites for our web clients. But, web gurus need rest too. Our offices are closed from the 16th of December. We'll be available via email...
The Oonie Black Friday Sale!
Web Development Black Friday Sale Looking for the website of your dreams at a great price? Lucky you, it’s the Oonie Black Friday Sale. On the 24th, we’ll be offering our websites at 50% OFF for one day only so get ’em while they’re hot. Here’s a breakdown: – Up to 5...
5 Small Business Web Development Tips for You to Try
If you’re looking for small business web development help, look no further. These tips will help you with your business’s web development strategy. Having a website is important for any small business owner, but there are a few that are behind on the trend. A website...
Herschel
Oonie partnered with Herschel to create a charming, pastel-themed cookbook for a Grade R fundraising initiative. Explore how we brought each child’s recipe to life with custom graphics and a seamless eCommerce experience.
Google Ranking Factor You’re Missing
If you have any interest in google ranking and SEO (Search Engine Optimisation), you might have heard or read the following: Your website’s content is King. High value backlinks to your website are crucial for your Google rankings. Mobile-friendliness, Page loading...
7 Ecommerce Cape Town Tips for Your Business
Are you ready to ensure that your Ecommerce Cape Town venture is a roaring success? Then check out these tips that will have you strategizing like a pro. Keyword(s): Ecommerce Cape Town There’s more to an ecommerce business than simply thinking up a product and...
What You Should Ask Before Hiring an SEO Specialist
Thinking of hiring an SEO specialist in Cape Town? Here’s how you can know if you’re making the right choice. Keyword(s): SEO specialist Whether you’re in charge of 10 or 100 employees, your business needs an SEO specialist. SEO, also known as search engine...
Cape Town and Search Engine Optimisation: Why it’s more important now
Google’s fan-named “Pigeon” algorithm update tell us that local searches are now more important than ever with regards to your SEO rankings – and it can make or break your website. Corny as it is, websites are called ‘digital business cards’ for a reason. Your site is...
Why Oonie clients come back for seconds
Why Clients Come Back To Cape Town’s Best Website Design Agency Just can’t get enough: why Oonie clients come back for seconds Think about it: when was the last time you enjoyed a three course meal across three different restaurants? Probably never, right? It may...
Cape Town’s #1 Website Design Agency
In Their Words: Our Website Design for Kulani Media Oonie's Kick-Ass Web Design in Cape Town Wow. What a lovely testimony from Kulani Media. We finished building their Google-optimised website around two weeks ago. It was Beatrice's first project that she pioneered by...
The most ruthless Dictator in the world, and why you should better obey her!
Yes, you read that right: Google is a dictator, and I think Google is a "she" because she knows everything! How to rank on page 1 of Google in 2017 Since the appearance of the Google Search Engine 2 decades ago, a lot has changed and evolved in its search engine...
Website Design Cape Town – Oonie’s Pick of Top Websites About Our Mother City
We love Cape Town and we love website design – so naturally we combined these two loves and decided to take a look at some sites about our city. We’ve listed them according to how they ranked on the Oonie Rating Scale – which consists of how easy they were to use,...
Improve Your Website Traffic and Google Rankings with Oonie SEO Company Cape Town
How can I get my website noticed? Great Content, Quality SEO, Responsiveness and Fast Page Speed are the key. Everyone wants to be on Google’s first page, but it’s not as easy or as organic as it looks. Getting your website into the public eye on page 1 of...
Why a Responsive Website is now a “must have” in South Africa
Why is my website not getting any clicks? Informative, Smartphone optimized and fast loading websites are Google’s main page ranking policy direction. Yes, desktops and laptops will still be used in homes and offices, but Mobile searches have taken over Desktop Google...
SEO Agency Cape Town does it again!
A fast website is vital to your success online. Oonie's SEO has crafted a speed website for Louw Cooper. Watch this space for their rise in Google rankings as a result! Check out their website – Louw Cooper Rasool We totally love what we do.
Online Marketing Services
Looking for online marketing in Cape Town? We are so excited! Within a day of publishing this new website www.deckpads.co.za – we have ranked on page 1 for a number of keywords that potential clients type into a google search box. We built this website and SEO-ed it...
Looking for Cape Town Web Designers? Here’s what you should know before you pick one.
Pick the right Cape Town Web Designer for you. Would you eat your starter at one restaurant and your main at another? If not, pick a web designer that can build your website as well. Why should you pay someone to design the look of your website and another to build it...
What do we think is the best website design of 2016?
What is our favourite website design of 2016, and why do we think it’s awesome? Well, recently Patrick Faller from Adobe asked us what our, current, favourite website is. We had a long and hard think about it, and came to a conclusion. Have a look at what our answer...
Home Based Business Ideas – South Africa
Home Based Business Ideas Let’s face it; the current job market isn’t exactly displaying optimism. With a staggering unemployment rate of around 26.6%, things don’t seem to be getting better anytime soon. But then again, who needs employment when you can earn right...
Bunny Photography!
Ecommerce Photography… Bunny photography! Oonie is very excited to now be able to offer their clients photographic services. We decided to do a shoot to show potential clients what we could do for them, but wanted to do it in a way that was a little more fun and...
LouwCooperRasool Website
LouwCooperRasool – new website There was quite a lot of unnecessary stuff going on in the back end of, financial services company, LouwCooperRasool’s website so they then commissioned us to rebuild their primary site, as well as modernise it in line with their landing...
21 Ways to Market Your Business Online (2025 Update)
From EEAT-driven content and short-form video to local SEO and first-party data — here’s what works in 2025. By Lindsay Campbell · Updated: Sept 9, 2025 Build EEAT content on your own blog Create content hubs + internal links Short-form video (Reels, Shorts, TikTok)...
Expensive fundraising marketing material or not???
Do you give wealthy donors luxury marketing material or keep it simple? This article explores the role of printed and digital collateral in nonprofit fundraising—and how to match the medium to the message.
What is the difference between SEO and SEM?
What is the difference between SEO and SEM? SEO and SEM SEO stands for Search Engine Optimisation! SEM stands for Search Engine Marketing! Oh ok so that explains everything. Nah-uh! These two work well together but need different strategies depending on how you want...
SEO : The best approach to build your Business
SEO: The Smartest Approach to Business Growth Reposted from: https://www.articlesbase.com/international-marketing-articles/seo-the-best-approach-to-build-your-business-7407089.html When it comes to developing your business then only one thing strikes in peoples minds....
wikipedia seo
Repost from Wikipedia – always an interesting read! Search engine optimization “SEO” redirects here. For other uses, see SEO (disambiguation). Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in...
SEO forecast for 2020
SEO Forecast for 2020. Whoa! This is why you should be investing in SEO! This is a repost: Forecast says SEO-related spending will be worth $80 billion by 2020 Report from Borrell Associates argues “marketing services” spending in US is much larger than advertising....
Benefits Of PPC Campaign For Small Businesses
Pay per click is used to drive instant traffic to your website. Many small size businesses get the benefits of pay per click services to publish and promote their business online very quickly. An example of PPC is Google Adwords. PPC campaign helps to generate profit...
Why we can’t get rid of SEO?
As the world keeps shifting towards digital, search engine optimization has become more important than ever before. A strong presence on Google is more important than being present in the actual world. Your business growth is also affected by your company’s rank on...
Why WordPress is the Best Platform to Build Your Website
Although most small businesses have a website these days, they usually do not have the budget for hiring an IT specialist to manage their website, update content and remove obsolete / out-of-stock products. Thanks to the WordPress platform, it is no longer necessary...