Oonie Web Design, SEO & Digital Marketing

Freelance SEO Consultant & Web Designer – Lindsay Campbell

Need high-impact SEO or web design help — without agency overhead?
Work directly with me, Lindsay Campbell, a freelance digital marketing expert based in South Africa.

Work 1-on-1 With a Specialist Who’s Done It All

With over 15 years in SEO strategy, technical optimization, and digital growth, I bring agency-level expertise to freelance projects. I work with South African and international businesses to improve rankings, conversions, and website performance.

  • SEO audits & content optimisation
  •  WordPress web design & rebuilds
  •  GA4 + Tag Manager setup
  •  Core Web Vitals & speed optimization
  •  Schema & local SEO

My Experience as a Freelance & Agency SEO Specialist

Over the years, I’ve worked both independently and through Oonie, collaborating with brands like Eisenberg, SACAP, and Aqua-Net. My freelance consulting work combines hands-on implementation with strategic oversight.

SEO Strategist | Digital Marketing Specialist

Strategic and hands-on SEO expert with over 10 years of experience driving organic growth for B2B and B2C brands. Proven success implementing SEO strategies that improve traffic, rankings, and conversions across international and local markets. Skilled in on-page and technical SEO, content optimization, analytics, and collaborating across marketing, product, and dev teams. Founder of a boutique digital agency serving high-performance clients in South Africa.

Core Competencies

  • Technical SEO Audits & Indexing Optimization
  • On-Page SEO: Meta Data, Schema, Internal Linking
  • Keyword Research & Competitor Analysis
  • Content Strategy & Briefing
  • Site Performance & Speed Optimization
  • Google Analytics 4, Search Console, SEMrush, Ahrefs, Screaming Frog
  • Multi-Region & Local SEO (incl. Google Business)
  • Team Collaboration: Devs, Product, Content, Design
  • HTML, CSS, WordPress, WooCommerce, Divi
  • Data-Driven Reporting & SEO Automation (incl. AI tools)

Professional Experience

Founder & SEO Lead | Oonie (Digital Marketing Agency)

Cape Town | 2007 – Present

  • Provide SEO consulting to eisenberg.co.za, an immigration law firm, to improve organic visibility, restructure high-intent service content, and address cannibalization and site architecture issues
  • Consult for sacap.edu.za, South Africa’s leading psychology education provider, as their SEO strategist focused on traffic recovery, content optimization, and organic lead growth
  • Build and scale a boutique digital agency delivering custom websites, branding, and digital marketing to South African clients
  • Introduce SEO services around 2018 and grow this into a core offering for service-based and e-commerce businesses
  • Lead SEO strategy for brands like winfar.co.za, aquanet.co.za, and sacap.edu.za, covering technical, on-page, and content SEO
  • Build keyword strategies, optimize site architecture, implement JSON-LD schema, and drive multi-regional content improvements
  • Create automated SEO reporting systems and scalable content briefs using AI and Google Sheets
  • Recover organic traffic for penalized domains with technical fixes, content gap analysis, and backlink audits
  • Collaborate with web developers, writers, and designers to ensure best practices in site builds and content rollouts
  • Oversee CRO, GA4 tracking setup, UTM attribution systems, and conversion insights for lead generation funnels

Web & Design Consultant | Freelance

Cape Town | 2007 – 2017

  • Delivered freelance web design, branding, and graphic design for SMEs and agencies under the Oonie name
  • Built WordPress websites and developed digital branding for early-stage businesses
  • Started integrating SEO into client projects around 2018, after a decade of digital design and content delivery experience

Selected Projects

  • Eisenberg (Immigration Law): Develop time-limited SEO plan including keyword cannibalization fixes, improved service page clarity, internal linking strategies, and Google Search Console-based performance tracking.
  • Winfar (Mobility eCommerce): Consolidate category cannibalization, optimize product pages, implement WooCommerce schema, and boost targeted traffic through filters, FAQs, and internal linking.
  • Aqua-Net (Pool Safety Products): Rewrite entire product catalogue, execute structured schema strategy (FAQs, Reviews, Product), improve crawl/index status, and establish UX-friendly landing pages.
  • SACAP (Education): Lead traffic recovery post-algorithm hit; improve click-throughs via rich results and page experience enhancements.

Why Work Directly With Me

When you work with me, you deal directly with the strategist — no hand-offs, no account managers. That means faster responses, lower costs, and complete visibility into your project’s progress.

Typical Freelance Projects

  • Website redesign for SEO & conversion
  • SEO recovery & technical audits
  • Analytics + tracking implementations
  • Local business optimization
  • One-off consulting sessions
  • Freelance projects typically start from R5 500, depending on scope.

Certifications & Tools

Constantly evolving — I use a combination of technical tools (GA4, Semrush, Screaming Frog) and AI-assisted analysis to deliver measurable improvements.

  • Google Analytics 4 (GA4)
  • Google Search Console
  • SEMrush & Ahrefs
  • Screaming Frog SEO Spider
  • Rank Math & Yoast SEO
  • WordPress CMS & WooCommerce
  • ChatGPT, GPT Sheets, Jasper.ai (for SEO content and automation)

Availability & Work Preference

Open to remote or hybrid roles within Canada. Flexible to collaborate across time zones and teams.