On-Page SEO Guide for Products:
Beginner Simple Checklist:
Main Product Keyword: “dog bed”
- Pick ONE main keyword per product page
- Make it specific to your market (South Africa)
URL Structure:
- Use your keyword with hyphens
- Example: www.yoursite.co.za/dog-beds
- Or for specific product: www.yoursite.co.za/dog-beds/large-memory-foam-dog-bed
Page Title (what shows in Google):
- Put keyword first
- Keep it under 60 characters
- Example: “Dog Beds in South Africa | Orthopedic & Luxury | [Your Brand Name]”
Main Heading (H1):
- Must include your keyword
- Only one H1 per page
- Example: “Premium Memory Foam Dog Bed for Ultimate Comfort”
Subheadings (H2):
- Include keyword where natural
- Examples:
- “Why Choose Our Dog Beds”
- “Dog Bed Features”
- “Dog Bed Specifications”
- “Delivery Information”
- “Customer Reviews”
Image Names:
- Include keyword in file name
- Examples:
- dog-bed-grey-large.jpg
- dog-bed-dimensions.jpg
- dog-bed-memory-foam.jpg
- dog-bed-side-view.jpg
Description (what shows in Google):
- Include keyword naturally
- Keep it under 155 characters
- Example: “Shop quality dog beds in South Africa. Memory foam comfort. Free delivery in major cities. Suitable for all breeds. Washable covers included.”
Product Description:
- Use keyword 2-3 times naturally
- Mention key features
- Include price
- Mention delivery options
- Add specifications
- Include payment methods
Example for keyword “dog bed”
Title: Luxury Dog Bed | Washable & Durable | [Your Brand]
Main Heading (H1): Premium Orthopedic Dog Bed – Ultimate Comfort for Your Pet
Product Introduction: Give your furry friend the comfort they deserve with our premium dog bed. Designed specifically for South African weather conditions, this orthopedic bed provides superior support and comfort for dogs of all sizes and ages.
Key Features (H2):
- Memory foam base for joint support
- Waterproof inner lining
- Non-slip bottom for safety
- Raised bolster edges for head support
- Chew-resistant material
- Temperature-regulating fabric
Specifications (H2):
- Large size: 90cm x 70cm x 23cm (LxWxH)
- Weight: 4.5kg
- Material: Durable polyester cover
- Filling: High-density orthopedic foam
- Colour: Grey with black trim
- Suitable for dogs up to 40kg
Perfect For (H2):
- Senior dogs
- Dogs with joint issues
- Indoor or covered outdoor use
- All breeds
- Multiple-dog households
Care & Maintenance (H2):
- Machine washable cover
- Removable inner cushion
- Easy zip design
- Quick-dry fabric
- Stain-resistant material
Delivery & Payment (H2):
- Free delivery in major SA cities
- Same-day dispatch for orders before 2pm
- EFT and card payments accepted
- 30-day return policy
- 1-year warranty
Price: R899 Available sizes: Small, Medium, Large Colors: Grey, Navy, Brown
[Call to Action Button: “Add to Cart”]
Images named:
- large-dog-bed-grey.jpg
- dog-bed-dimensions.jpg
- dog-bed-memory-foam.jpg
- dog-bed-washable-cover.jpg
Notice how “dog bed” is used naturally throughout but not oversaturated. Each section provides valuable information while maintaining SEO relevance. Would you like me to elaborate on any section?
This is a mid-level checklist for Products:
Product Page SEO Checklist:
Title Tag:
- Place your main product keyword near the beginning of the title
- Keep titles under 70 characters
- Include brand name and key product features
- Make each product title unique
Meta Description:
- Write unique, compelling descriptions under 150 characters
- Include key product features and benefits
- Use relevant keywords naturally
- Include a clear call-to-action
Product URL:
- Use clean, descriptive URLs with product name
- Include relevant keywords
- Use hyphens between words (not underscores)
- Keep URLs short and meaningful
Product Headings:
- Use H1 tag for main product name
- Include relevant keywords naturally
- Use H2-H3 tags for product sections (features, specs, etc.)
- Keep headings clear and descriptive
Product Content:
- Write detailed descriptions (aim for 500+ words)
- Include key features and benefits
- Use relevant keywords naturally throughout
- Break content into scannable sections
- Include technical specifications
- Add unique content for each product
Images:
- Use descriptive file names (e.g., blue-leather-sofa.jpg)
- Add relevant alt text with keywords
- Optimize image sizes for fast loading
- Include multiple product angles
- Ensure images are high quality
Technical Elements:
- Ensure page loads in under 4 seconds
- Include structured data/schema markup
- Set up canonical tags if needed
- Check for HTML errors
- Ensure mobile responsiveness
Internal Linking:
- Link to related products
- Include category links
- Add breadcrumb navigation
- Use descriptive anchor text
Additional Elements:
- Add social sharing buttons
- Include trust signals (reviews, ratings, certifications)
- Add clear pricing information
- Include clear call-to-action buttons
- Set up proper indexing in robots.txt
Product Page SEO Checklist for Experts:
Product Page SEO Checklist:
Title Tag:
- Place your main product keyword near the beginning of the title
- Keep titles under 70 characters
- Include brand name and key product features
- Make each product title unique
Meta Description:
- Write unique, compelling descriptions under 150 characters
- Include key product features and benefits
- Use relevant keywords naturally
- Include a clear call-to-action
Product URL:
- Use clean, descriptive URLs with product name
- Include relevant keywords
- Use hyphens between words (not underscores)
- Keep URLs short and meaningful
Product Headings:
- Use H1 tag for main product name
- Include relevant keywords naturally
- Use H2-H3 tags for product sections (features, specs, etc.)
- Keep headings clear and descriptive
Product Content:
- Write detailed descriptions (aim for 500+ words)
- Include key features and benefits
- Use relevant keywords naturally throughout
- Break content into scannable sections
- Include technical specifications
- Add unique content for each product
Images:
- Use descriptive file names (e.g., blue-leather-sofa.jpg)
- Add relevant alt text with keywords
- Optimize image sizes for fast loading
- Include multiple product angles
- Ensure images are high quality
Technical Elements:
- Ensure page loads in under 4 seconds
- Include structured data/schema markup
- Set up canonical tags if needed
- Check for HTML errors
- Ensure mobile responsiveness
Internal Linking:
- Link to related products
- Include category links
- Add breadcrumb navigation
- Use descriptive anchor text
Additional Elements:
- Add social sharing buttons
- Include trust signals (reviews, ratings, certifications)
- Add clear pricing information
- Include clear call-to-action buttons
- Set up proper indexing in robots.txt