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Case Study

Herschel

For their annual fundraising, Grade R puts together a recipe book of all the girls’ favourite recipes. Take a look at how we helped them.

What We Did For Them

Website
U
SEO
Photography

The Challenge

We needed to come up with an appropriate aesthetic, a layout and make sure that each girl’s recipe fit onto the space we had available.

The Solution

We gave them a new look that was clean, but still spoke to the aesthetic of their merchandise. We found a way to transfer their store to WordPress and WooCommerce without them having to lift much of a finger, and implemented Payfast so that their payment gateway would function flawlessly forevermore.

Designing the Herschel Cookbook

We wanted to create an aesthetic that was really appropriate to a little girl’s cookbook, so we used pastel pink, blue and green for the backgrounds, which we did in watercolour washes.

We put in each girl’s name, and a photograph of them at the top of their recipe. We arranged watercolour renderings of fruits, vegetables and other kitchen elements in and around the recipes, and for most of them had a beautiful photograph of the dish included.

We designed 3 different types of layouts to shake up the look and feel of the book.

Watercolour Backgrounds

Watercolour Fruits and Veg

Cooking Variables

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