Although most small businesses have a website these days, they usually do not have the budget for hiring an IT specialist to manage their website, update content and remove obsolete / out-of-stock products.
Thanks to the WordPress platform, it is no longer necessary to have an IT background in order to administrate your own website and keep it up to date. If you know how to use Microsoft Word, and how to upload a photo on the social media, then you have all the skills needed to manage your own website.
Ease of use is just one of the reasons why WordPress is the top choice as a web platform for businesses. These are the biggest reasons why you should have your website built on WordPress:
1. An Open Source Platform
You do not have to pay to use WordPress. It is completely free and its source code is available to developers for continuous improvement. This means that WordPress is being constantly updated and made better by independent developers.
Why should you care? If you work with a company that has their own proprietary platform, you’re stuck with that company for the life of your website. With WordPress it is easy to find another company to work with you on your website.
2. SEO Friendly
SEO is the capability that sets WordPress apart from other content management systems (CMSs). In addition to being optimized for search engines out of the box, there are various powerful SEO plugins designed for WordPress that let you know how each page and post performs in terms of keyword targeting, readability statistics and discoverability by the army of Google spiders.
Most of these SEO plugins, like the rest of the WordPress platform, are constantly updated to keep up with the best practices imposed by Google. In this way, you will always have useful tools to help you implement the newest and most efficient strategies for ranking high in Google searches.
3. All-in-one platform
Starting out as a humble blogging platform in 2003, WordPress has grown to become a full-fledged CMS to build highly sophisticated websites.
WordPress can handle a static website, a blog, and e-commerce for you and beautifully blend it together to manage through a single dashboard. You can start with a basic website and easily grow it / add more features over time.
4. Easy Monitoring
From user comments to product stock, you can monitor everything pertaining to your website through the dashboard. This is one of the simplest and most intuitive dashboards you will find. Even if you have never managed a website before, you will become an expert in no time and have every aspect of your website under control.
These are the main reasons why you should build your web site on the WordPress platform. Until something even better is invented, this is the most flexible and easy-to-use platform for websites.