Are you ready to ensure that your Ecommerce Cape Town venture is a roaring success? Then check out these tips that will have you strategizing like a pro.
Keyword(s): Ecommerce Cape Town
There’s more to an ecommerce business than simply thinking up a product and creating a website.
Ecommerce is a trillion-dollar market. But just because there’s potential for profit doesn’t mean every ecommerce business receives an equal piece of the pie.
That’s why it’s important that you understand how to sell and advertise your products in a way that benefits your customers.
In this article, you’ll learn the following ecommerce Cape Town tips:
- Why upselling is necessary and how to do it
- How a customer thinks and how to use that to your advantage
- The power of email and how to leverage it
- What’s a buyer persona and how to create one to generate leads
- The secret to knowing what your target audience wants
- How to incorporate social media into your marketing strategy
- Why going mobile-friendly is a must
1. Why Upselling is Crucial
Did you know you don’t have to just keep going after new customers? You can (and should) also cater to the customers that you have.
Upselling involves trying to sell a more expensive product or add-ons.
How to Do It
Perhaps you’re also selling an accessory that would benefit customers’ past purchases. Or, you’re having a bulk deal and you want customers to take advantage of it.
No matter what, it’s important that you don’t forget your customer base. You can reward them for their loyalty and also upsell at the same time with discounts such as buy one, get one half-off.
You can also recommend products to them based on their purchase history with your store.
2. What Would a Customer Do?
Imagine you’re a customer. You click on your website. What’s the first thing your eyes go to? Can you read the font? How is the brand represented?
By thinking like a customer, you’ll see areas you may need to fix. Are your call-to-actions located in the right places? Would the customer want to click on them?
Overall, this is an important ecommerce Cape Town tip, as getting inside the customer’s mind will help you tailor your website to match the way your product is presented.
You can even apply this tip to your social media presence.
3. The Power of Email
Email is one of the cheapest inbound marketing strategies with the highest return on investment.
This means it’s an essential ecommerce Cape Town tip to have. In order to make the most out of email, every couple of weeks run an email campaign.
Keep the message short and to the point. Make sure the recipient’s name is in the greeting and email header.
The more personalized the email is, the more likely the recipient will open it.
4. Buyer Persona Demystified
A buyer persona, in a nutshell, is a roadmap, detailing what your ideal customer likes, wants, needs, etc.
It’s important that you create one immediately. That way, you can save time and money marketing to your target audience.
Some questions to answer to help you out with your buyer persona include:
- Where does your ideal customer vacation?
- How much money does he/she make?
- How old is he or she?
- What are your ideal customer’s hobbies?
- Where does your ideal customer live?
- Why would your product benefit your ideal customer?
- Is your ideal customer female, male, both?
One Extra Tip
Know what advertising method your target audience mostly uses. That way, you’re not wasting time and money exploring an ineffective marketing option.
For instance, let’s say your target audience is seniors. It wouldn’t make much sense to only target social media when a majority of seniors use social media to connect with loved ones who live far away, rather than to connect with brands.
5. The Simple Secret to a Difficult Problem
How do you know if your marketing efforts are working? Does your target audience like your content, emails, social media posts and more?
Another ecommerce Cape Town tip is simple: Ask your target audience.
Create a poll on Twitter asking your target audience a question. You can ask what content they would like to see more of, or what your company could do better.
By simply asking, you get around the guessing game. You also save time and money, which otherwise would have been wasted in unbeneficial marketing strategies.
6. Leverage Social Media
By 2020, statistics predict that there will be 2.9 billion users leveraging social media. Like it or not, social media is here to stay.
It can be a great tool in your marketing arsenal if you know how to use it. Especially given that it is free and anyone can create a social media account.
How Do You Leverage It?
Knowing that there are more than 2 billion social media users shows you that you have a great potential to reach thousands (maybe millions) of members of your target audience.
Here’s how to do that:
Make sure you post frequently. You want to show your target audience that you value them and can answer questions or comments they may have about your business in minutes.
It’s also good to include a graphic design or GIF. The more visual your content is, the better chance your message will be clicked on.
Also, try to follow your followers and interact with their content. You’ll show you care about them. And you’ll gain a better understanding of what they’re looking for.
7. Make Your Site Mobile-Friendly
Google is emphasizing mobile-friendliness. Especially in regards to mobile searches, only mobile-friendly sites will show up first on Google’s search engine pages.
In fact, according to Google, mobile searches beat computer searches in ten countries. And it’s not surprising to believe this figure will only increase in the years to come.
This is why it’s necessary to make your site mobile-friendly. That way, you reach your target audience that predominantly uses computers as well as those who largely conduct mobile searches.
Final Thoughts About Ecommerce Cape Town Tips
By using these ecommerce Cape Town tips, you’ll be on your way to creating a more efficient ecommerce site.
Do you have any more tips to add? Leave a comment below!