Free guides
Free guides
for getting found online
Plain-English guides for South African business owners: AI SEO, search, websites and marketing. Read them before you decide whether to do it yourself or hire someone.
AI SEO
Using AI
for search
AI SEO guide
Using AI tools for SEO, and getting your site into AI-generated answers.
Read the guideWrite SEO content with AI
A workflow for AI-assisted content that does not read like AI content.
Read the guideAudit your website using AI
80% of a professional audit, with free tools and AI, in a few hours.
Read the guideAI SEO prompt library
Copy-and-paste prompts for keywords, briefs, meta tags and audits.
Get the promptsKeyword research with AI
Find the right keywords for a South African business, no paid tools required.
Read the guideCan AI replace your SEO agency?
A task-by-task answer on what AI can and cannot do.
Read the guideThe basics
SEO and GEO
explained
Search
Getting found
on Google
Choosing an SEO company
What SEO costs in South Africa, realistic timelines and the red flags to watch for.
Read the guideWebsite
Getting more
from your website
What a website costs
What drives the price of a website, and what to ask before you pay.
Read the guideConversion rate optimisation
Why visitors leave without enquiring, and simple fixes to test.
Read the guideAnalytics and reporting
GA4, Consent Mode v2 and the numbers that actually matter.
Read the guideMarketing
Marketing
in plain English
Content marketing
What to write, and how to use AI without sounding like everyone else.
Read the guideEmail marketing
Build a list, set up your first automations and stay POPIA-friendly.
Read the guideoonie teaches. NoGravy does.
Rather hand it over?
oonie builds and looks after websites. For SEO and growth, NoGravy is Lindsay Campbell’s consultancy.