Free guide · Social
Social media for small business
what actually matters
Which platforms to bother with, what to post, how paid social works and how to tell whether any of it is paying off.
Being everywhere is not a strategy.
Being useful where it counts is.
Most small businesses do not need to be on every platform. They need to be consistent on the one or two their customers actually use.
Social works best as support for the rest of your marketing: building trust, staying visible and sending people to your website.
Where to show up
Pick based on your customers, not on what is popular. B2B buyers are mostly on LinkedIn; consumer brands usually do best on Instagram and Facebook.
A posting routine you can keep
Consistency beats bursts of activity. Plan a month at a time, batch your content and reuse what works.
How paid social works
Paid campaigns let you target by location, interests and job role. Start small, test different messages and track what each campaign actually brings in.
Is it working?
Likes are nice. Enquiries are better. Measure social against the goals that matter to your business.
Frequently asked
questions
How often should I post?
Often enough to stay consistent, and only as often as you can keep up with good content. For most small businesses a few posts a week is plenty.
Is organic social still worth it?
For trust and visibility, yes. For reach, organic is limited on most platforms, so paid campaigns often do the heavy lifting.
Should I outsource social media?
If it keeps falling off your list, or you are running paid campaigns, help can pay for itself. Keep ownership of your accounts either way.
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