Free guide · Analytics
Analytics & reporting
know what is working
How to set up GA4 properly, what Consent Mode v2 means for you, which numbers actually matter, and how to spot broken tracking.
If you cannot measure it,
you are guessing.
Broken tracking is more common than most businesses realise. Missing conversions and consent problems quietly distort every decision made from the data.
The good news: a clean setup and a few key numbers are enough for most small businesses.
GA4 basics
Google Analytics 4 tracks events rather than just page views. The important part is marking the actions that matter as conversions.
Consent Mode v2, simply put
Consent Mode adjusts Google tags to each visitor’s cookie choice. Set up properly, it keeps you privacy-compliant while preserving as much useful data as possible.
The numbers that matter
Ignore vanity metrics. Focus on where enquiries come from and what they cost.
Signs your tracking is broken
If the numbers look odd, they probably are. A quick audit saves months of bad decisions.
Frequently asked
questions
Is my GA4 set up correctly?
Many are not. Common issues include missing conversions, duplicate events and consent problems. Check that your key actions appear as conversions.
Do I need Google Tag Manager?
It is not required, but it makes tracking far easier to manage and change without editing your website code.
What should a monthly report include?
What changed, why it matters and what to do next, with the numbers tied to your business goals rather than a page of charts.
Keep reading
Related guides
Free tools
Audit checklist, content briefs, meta tags, prompts and the DIY SEO quiz. No login.
See all toolsoonie teaches. NoGravy does.
Not sure your
numbers are right?
NoGravy sets up and audits GA4, Tag Manager and Consent Mode for a small number of businesses.