Free guide · B2B
B2B digital marketing
for longer, complex sales
How business buyers research suppliers online, and how to show up with the right content, on LinkedIn and in search.
B2B buyers do their homework.
Your marketing needs to show up for it.
Business buyers research for weeks, involve several people and rarely buy on impulse.
B2B marketing is about being findable and credible at every stage of that research, and making it easy for sales to take over.
Know who you are selling to
Define your ideal customer: the industry, company size, role and problem you solve best. Everything else follows from that.
Content that helps buyers decide
B2B buyers want evidence: case studies, clear explanations, pricing guidance and answers to the questions their boss will ask.
LinkedIn, done properly
Founder and company posts build credibility over time. Targeted ads can reach decision-makers by role and industry.
Marketing and sales on one page
Agree what a good lead looks like, track where leads come from, and hand them to sales quickly.
Frequently asked
questions
How long does B2B marketing take to work?
Longer than consumer marketing, because sales cycles are longer. Results build over months, so track leading indicators along the way.
Is LinkedIn worth it in South Africa?
For most B2B businesses, yes. It is where decision-makers research suppliers and follow industry voices.
Do B2B companies need SEO?
Yes. Buyers search before they call, and good search visibility for your services and expertise makes you part of the shortlist.
Keep reading
Related guides
Free tools
Audit checklist, content briefs, meta tags, prompts and the DIY SEO quiz. No login.
See all toolsoonie teaches. NoGravy does.
Want a steadier
B2B pipeline?
NoGravy works with a small number of businesses on SEO and growth strategy for complex sales.