Free guide · Email
Email marketing
the channel you actually own
How to build a list, which automations to set up first, how often to send, and how to stay POPIA-friendly while you do it.
Your email list is the audience
you do not have to rent.
Search rankings shift and social reach drops, but people who chose to hear from you are yours to keep.
Email works best when a few automations run in the background and you send campaigns only when you have something worth saying.
Get people to sign up
Give people a real reason to subscribe: something useful, not just a newsletter.
Start with these flows
Automations are sent when someone does something. They run quietly and often do more than your campaigns.
Campaigns people open
Write like a person, keep one clear purpose per email, and make sure it reads well on a phone.
Stay on the right side of POPIA
Only email people who opted in or who are existing customers for similar products, make unsubscribing easy, and keep records of consent.
Frequently asked
questions
Which email platform should I use?
Choose one that matches your size and the integrations you need, such as your website or online shop. Most small businesses do not need the most expensive option.
How often should I email my list?
Only when you have something useful to say. For many businesses that is every two to four weeks, with automations doing the rest.
Is email marketing POPIA compliant?
It can be, if people opted in, can unsubscribe easily, and you keep records. Buying lists is not compliant.
Keep reading
Related guides
Free tools
Audit checklist, content briefs, meta tags, prompts and the DIY SEO quiz. No login.
See all toolsoonie teaches. NoGravy does.
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NoGravy works with a small number of businesses on growth strategy, including the automations that turn leads into customers.