URL: /services/seo-audit-strategy/
Keywords: “SEO audit South Africa”, “SEO strategy services”
Why: perfect top-funnel lead magnet. Great for free audit offers, technical SEO, competitor analysis, keyword strategy.
CTA: Book your free SEO audit
this is the plan:
Step 1: Define intent mismatch
| Page | Current Focus | Ideal Focus |
|---|---|---|
| /seo-strategy-roadmap/ | Detailed process timeline (month-by-month retainer plan) | Informational / sales hybrid showing your long-term SEO process |
| /seo-audit-strategy/ | Likely your “free audit” + strategic planning pitch | Lead generation entry point (audit + proposal CTA) |
👉 So these two currently overlap, but have different roles.
To fix:
-
Keep
/seo-audit-strategy/as the lead-capture / conversion page (the one you send people to when offering an audit). -
Reposition
/seo-strategy-roadmap/as a secondary, supporting content page that explains your methodology, linked from the audit page.