SEO ROI Calculator / Marketing ROI

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SEO ROI Calculator

Find out if your SEO is actually making money — in under 30 seconds.

Organic ROI Calculator



Monthly SEO spend


Average order value


Direct SEO sales


Leads from organic traffic


Lead → customer rate


Reference only

See what-if scenarios
Conversion Rate Sales Revenue ROI

ROI = (Revenue − Cost) ÷ Cost × 100

What Your ROI Means

If your ROI is positive: scale what’s working.

If your ROI is low: fix tracking, targeting, or conversions.

Most businesses get stuck here.


Get a Free ROI Review →

SEO ROI Calculator South Africa

Want to know whether your SEO or digital marketing is actually paying off? Use Oonie’s free SEO ROI Calculator to estimate revenue, profit, and ROI from your organic marketing.

This tool is built specifically for South African businesses that want clear answers without spreadsheets or guesswork.

How It Works

  1. Enter your SEO cost
  2. Add sales or enquiries
  3. Enter average value
  4. See ROI instantly

Formula: ROI = (Revenue − Cost) ÷ Cost × 100

How Do You Compare?

Typical SEO ROI in South Africa:

Industry ROI Timeframe
E-commerce 150%–400% 3–6 months
Professional Services 200%–600% 4–8 months
Local Trades 100%–300% 2–5 months
B2B 120%–250% 4–9 months

Why SEO ROI Matters

  • Shows if SEO is profitable
  • Helps scale what works
  • Identifies wasted spend
  • Improves conversions

Want Better ROI From Your SEO?

We combine SEO, tracking, and conversion optimisation to grow revenue.

  • SEO audits
  • Conversion optimisation
  • ROI tracking


Book a Free Consultation →

FAQs

How do I calculate SEO ROI?

ROI = (Revenue − Cost) ÷ Cost × 100.

What is a good ROI?

150%–500% is common.

Does this work in Rands?

Yes, built for South Africa.

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