Web Design | eCommerce Web Development
Clothing Website for Kids
The Clothing Web design Challenge
Our client approached Oonie with a clear goal: create a vibrant, user-friendly online store for children’s clothing that reflected their playful branding while delivering a smooth e-commerce experience. They needed a website that could showcase seasonal collections, make browsing simple for busy parents, and ensure a seamless checkout process.
We were tasked with full e-commerce development and custom web design, with a strong emphasis on aligning the site with their brand identity.
What We Did
- Website Design
- Web Development
- eCommerce
Our Creative Process and Strategic Approach
Our Approach
- Secure, simplified checkout with multiple payment gateways.
- Wishlist and “shop the look” functionality for parents to plan outfits.
- Easy stock and order management for the business team.
Conversion-Focused Features
- Sticky “Add to Cart” buttons and clear CTAs.
- Optimised product pages with detailed descriptions, size charts, and high-res images.
- Cross-selling and upselling features to increase average order value.
- SEO-friendly product schema and category structures for better search visibility.
2. E-Commerce Development
- Built on WooCommerce for flexibility and scalability.
- Streamlined product filtering (by size, colour, price, and category).
- Secure, simplified checkout with multiple payment gateways.
- Wishlist and “shop the look” functionality for parents to plan outfits.
- Easy stock and order management for the business team.
3. Conversion-Focused Features
- Sticky “Add to Cart” buttons and clear CTAs.
- Optimised product pages with detailed descriptions, size charts, and high-res images.
- Cross-selling and upselling features to increase average order value.
- SEO-friendly product schema and category structures for better search visibility.
Results
- Stronger Brand Identity: The design mirrors the client’s playful, youthful branding, creating instant recognition.
- Improved Usability: Parents can easily find products, filter by need, and check out quickly.
- Scalable E-Commerce Platform: The client can add new collections, run promotions, and expand product ranges without technical hassle.
- SEO Foundation: The site is structured with technical SEO best practices, giving it visibility in search results for kids’ clothing queries.
Key Takeaways
This project shows how Oonie combines design and development to deliver websites that don’t just look good but work hard. By blending brand-driven visuals with conversion-focused e-commerce functionality, we helped this kids’ clothing brand grow their online presence and sales.
Looking to launch or redesign your online store?
Contact Oonie
to see how we can bring your e-commerce vision to life.