Netking Sales Insights Mining Client Insights (Internal) Not for every lead — use this to capture patterns, phrases and real-world insights. 1. Describe the last mining client conversation What was happening on site? What problem were they trying to solve (in their own words)? — 2. Exact Language & Phrases (CRITICAL) What words or phrases did they use repeatedly? How did they describe urgency? — 3. What Actually Matters to Them What were they REALLY concerned about? What questions did they ask before deciding? — 4. Objections & Friction What hesitations or pushback did they have? What nearly stopped the deal? — 5. Why They Chose (or Didn’t Choose) Netking Why did they go ahead (if they did)? If they didn’t convert — why not? — 6. Website Gaps (THIS IS GOLD) What did they ask that our website doesn’t answer well? What should the website say to make this easier to close? — Submit Insight