From the moment site loads, it takes a visitor only .05 seconds to form an opinion. Makes business owners think twice about throwing together a makeshift site, doesn’t it? Unfortunately, the majority of business owners currently feel they don’t have the time or tech knowledge to set up a proper site. In fact, 45% of business owners admit to not having a web page to promote their business.
Foregoing a site can mean missing out on the 85% of B2B customers that search the Internet before making a purchase decision. So what can be done? Well, this is exactly where a web design package comes perfectly into play. Read on to learn more about where to find the best web design packages.
Know That SEO
There are some great DIY site building engines out there, however, few of them can ensure the final result is optimal SEO usage on the website. SEO stands for Search Engine Optimization and using it correctly can increase traffic by 2,000%.
Ideally, it’s best to find a quality web design package that includes SEO tools. Some web design businesses will even offer a free SEO analysis to show exactly where a site currently stands.
Ever notice how some sites look exactly like others? This is due to “one size fits all” templates. While templates can be a great starting point, they need to be able to be properly customized in order to suit the needs of a business.
This is why it’s wise to find a web design package that isn’t limited to a templates capabilities. The site owner should ask about the designers CSS and coding knowledge to get a better idea of how much versatility they’ll have with their site.
Photos are Key
The old method of throwing some stock photos onto a site no longer cuts it. 38% of people will leave a website if they find it’s content unattractive. This means for maximum engagement, it’s essential want to lead with sharp, original content.
Be a Good Host
Not looking into quality hosting is one of the most common mistakes made by business owners when it comes to their website. A site can look gorgeous, but if the communication, pricing, and consistency of the designer and the hosting source are not on the same level, it’s going to cause some problems.
Site owners should seek out Web Design Packages that also offer hosting. If any issues arrive in the future this will make troubleshooting much easier.
Touch Base with Your Audience
Content is king when it comes to a website, so it’s a major plus if web design package also includes some form of blogging or writing that happens on a regular basis.
72% of marketers say the best SEO tool is quality content creation, plus it doesn’t hurt to keep potential customers both engaged and informed.
Get Your Products Out There
Businesses that haven’t taken their products or services online are missing out on the chance to increase their sales by nearly 40%. Not only is selling products and services online profitable, but it’s also like having a private salesperson working 24/7 to help make sales.
A quality web design package will include the option to take a store online in a way that’s easy to manage and keep track of.
Be Mobile Ready
Surprisingly enough, even in 2018 many website owners believe it’s not necessary to have a site that displays well on a cell phone. Here’s the problem with that: mobile devices are projected to take up 79% of global internet use by the end of the year.
If a site isn’t ready to go mobile, then it’s simply not ready to be live. The right web designers will know this and will include mobile optimization into their web design package.
The same goes for sites that need to be shown in more than one language. It’s estimated that 52.6 million US residents can speak Spanish, making it important to have a site that can easily switch from one language to another.
Get Your Email Game Down
If a site is currently missing the right opt-in call for a visitor to join an email list, that business is missing out on major opportunities to build a relationship and potentially gain a customer.
This is why it’s worthwhile to find a web design package that also comes with some marketing knowledge. Being able to set up a classic opt-in that’s directly linked to an email platform is vital for any successful web page.
Rapid Website Maintenance
It happens often, a business finally has a gorgeous website complete with all the bells and whistles…until it crashes. What now?
If the site’s owner hired a one-off freelancer to do the job, they may be too busy to get to the repairs right away, leaving the owner to hire someone new that wasn’t involved in its creation and may be more expensive than anticipated.
This is why it’s so important to ask about site maintenance when shopping around for the right web design package. In addition to keeping any plug-ins active or fixing any bugs, it’s also nice to know that you have the power to make changes to your website that fit your evolving brands without having to pay an arm and a leg.
Yes, it is Possible to Have it All
We understand how frustrating it can be to try and pull together a site that has it all. Which is why we offer our clients a “one-stop shop” approach to web design packages and solutions.
It’s our job to consider everything our clients site may need, so they don’t have to worry if it’s making the right impression on their audience. We’ll also use our specialty SEO tools to make sure a site is bringing in the kind of traffic a business needs to thrive.
Check out our services page to learn more about how OONIE can create the perfect business page.